Recently I got a chance to optimize open cart website, I have a client whose online portal was developed using opencart, During my web optimization task I found some valuable information and solutions that everybody is searching online. So based on my past research and implementation I decided to write complete marketing guide for opencart, so anybody who reads this guide can easily make changes on website and make it search engine friendly.
During my optimization task, I come accross various challenges and to solve it I have done lots of research in forums, blogs and other website, Now I have all the solutions so I would like to publish it here so Like i wasted time other people will not waste there time.
In my open cart marketing Guide I have listed step by step solutions for website optimization, web traffic tracking, Retargeting and other product selling techniques. Below is some highlight of my opencart marketing guide.
- Website Structure
- www vs non www 301 redirect
- URL optimization
- How to setup canonical URL
- Unique Meta tags
- Crawlability and accessibility test
- Image optimization - Alt tag and title
- XML Sitemap
- Speed Improvement - Browser & server side caching, CSS, Java script, Image optimization and more.
- Google Analytics setup
- Implement Custom search box for Google
- Adding Conversion tracking code
- Remarketing setup
- Webmaster tool setup
- Check mobile friendly test
- Check your cross selling, upselling and Recently view products
- 301 redirect test
- Retargeting through email - cart abandonment email, wish list & shopping cart reminder
- Show brand trust signal in shopping cart
- Customer Support - Live chat, email, phone call
I am working on images and content on above mentioned 21 points and very soon I am going to release a complete guide for it. If you have a question or any ideas please share your thoughts in my comment sections.