Sunday, May 17, 2015

Opencart Marketing Guide - Open cart SEO best practices 2015

Recently I got a chance to optimize open cart website, I have a client whose online portal was developed using opencart, During my web optimization task I found some valuable information and solutions that everybody is searching online. So based on my past research and implementation I decided to write complete marketing guide for opencart, so anybody who reads this guide can easily make changes on website and make it search engine friendly.

During my optimization task, I come accross various challenges and to solve it I have done lots of research in forums, blogs and other website, Now I have all the solutions so I would like to publish it here so Like i wasted time other people will not waste there time.

In my open cart marketing Guide I have listed step by step solutions for website optimization, web traffic tracking, Retargeting and other product selling techniques. Below is some highlight of my opencart marketing guide.
  1. Website Structure
  2. www vs non www 301 redirect
  3. URL optimization
  4. How to setup canonical URL
  5. Unique Meta tags
  6. Crawlability and accessibility test
  7. Image optimization - Alt tag and title
  8. Robots.txt
  9. XML Sitemap
  10. Speed Improvement - Browser & server side caching, CSS, Java script, Image optimization and more.
  11. Google Analytics setup
  12. Implement Custom search box for Google
  13. Adding Conversion tracking code
  14. Remarketing setup
  15. Webmaster tool setup
  16. Check mobile friendly test
  17. Check your cross selling, upselling and Recently view products
  18. 301 redirect test
  19. Retargeting through email - cart abandonment email, wish list & shopping cart reminder
  20. Show brand trust signal in shopping cart
  21. Customer Support - Live chat, email, phone call

I am working on images and content on above mentioned 21 points and very soon I am going to release a complete guide for it. If you have a question or any ideas please share your thoughts in my comment sections.

Friday, April 17, 2015

Top 10 Interview Question asked by HR Manager

IF you are planning to give interview, then be ready to face this top 10 HR questions. Before I drive you to the questions start, I would like to take you to the complete interview process. First your interview will be divided in 2 or 3 parts, its totally depends on the company interview process. Most of the top level company now first taking telephonic interview, If you fit on the job profile and criteria then you have to face the HR round, and after you clear HR interview, Your Technical skill will be tested by your industry experts.

Finding right answer is very important, as All the basic questions is only about yourself, so Its important that you must know your self, who you are now?  It is not necessary that the questions that I am going to share with you will always ask by the interviewer, but most of the time 80% chances is that you will face this.

So I now I don't like to wait you more, I like to share the top and basic questions that in my 6 years of career I have faced in my past interview.
  1. Tell me about yourself.
  2. What are your strengths?
  3. What are your weaknesses?
  4. What was your greatest accomplishment?
  5. What do you know about our company?
  6. What did you like least about your prior job?
  7. Why did you leave your last job?
  8. Where do you see yourself 3-5 years from now?
  9. Will you relocate?
  10. Why should I hire you?
If you think you have some Good Answers then you can reply back through the comment, In my next post, I will try to explain all the possible and more meaningful answer which may impress the person who is taking your interview.

Wednesday, April 15, 2015

Impact of HTTPS on SEO & How to Install SSL certificate on Website?

Well, One of  the biggest updates in seo industry brings by Google to improve web security i.e we call SSL https seo updates,

Now when i look at the search query i found that most of the website are started switching from http to https and google is providing some ranking boost, and this encourage some other webmaster to try https.

But the major concern with https is that if you dont know exactly how to switch, what will be the speed issue, Then I suggest you to first read SEO considerations when moving from HTTP to HTTPS article written by Stuart Long.


SSL Certificate - Website With HTTPS

After the HTTPS updates have have noticed some improvement in ranking for the website which are already using ssl certificate and having HTTPS,

Google Officially tell that they will give importance to website which are secure, that means a website opening with https will have more rankings chances if they load fast, responsive, unique content and having great natural link profile.

So how to fix SEO of HTTPS Website

  1. Open website only in one format, Either you choose HTTPS or HTTP, Do the 301 Redirection of any one.
  2. Use 2048-bit key certificates
  3. Use Green Bar With your company Name, You must have seen this trust signal on banks websites.
  4. Do 301 Redirect ALL Pages to HTTPS
  5. Check Whether all your pages are loading properly or not
  6. Also note down the loading time

Top SSL certificate Provider

How to Install SSL Certificate on Website

Installing SSL certificate on website is never easy, I am sure after this Google SSL update, There will be more jobs opening for SSL installation.

Here are some Reference website where you get detailed Guide on SSL installation

Friday, April 10, 2015

Best practices in 2015 for Local SEO & Google+


Let's talk about a platform that had not yet commented on Target SEO, talk about Google Places (Google + Local).

Local results have taken (and take) a great relevance thanks to the rise of mobile connections, so it is essential for any local company to be well positioned in them.

How to list your company in Google Places?

First, as we were to position in the organic results (because it is), we conducted an analytical keywords (Keywords Research) using the AdWords Keyword Tool exact matching and local outcomes.

The goal is to find the target market for our business and in our area of ​​action, the target market about the keywords is measured by its volume and intentionality, action searches intention (purchase, registration, reservation, etc..) Can join keyword combinations + type locality for example.

Once we clear the keywords to which we will give our business to focus mainly high in Google Places platform, successfully completing business listing, correctly in the sense of adding keywords without losing the commercial value, fill all fields to be as complete as possible and add as reinforcement if images, videos.

Google will send a letter by postal address with PIN validation, the time is approximately 2-3 weeks.

We must be ready so we will also optimize the website to boost local SEO, we will standard on-page optimization taking into account:

  1.     Keywords in titles.
  2.     Independent descriptions that enhance the CTR.
  3.     Code clean and fast loading speed.
  4.     Intuitive navigation, good index-ability.
And as a bonus is important to add the location of the company and contact details.

Finally, the Link citation process that focused on website which shows on local results:
  1.     Links from local sites and directory.
  2.     Links located within the content.
  3.     Context related link.
  4.     Mentions the company to enhance the Authority.
It is also important and I note the recommendations from social networks is of great importance for SEO today, and empowerment of comments on Google + by our customers.

Tuesday, January 27, 2015

Top 15 Viral Message created by Laughing colours

Today whatsapp and Facebook become a top viral media, you can easily spread one message to thousands of people and if your message is something valuable, funny and interesting then people will forward it their friends and share to their social accounts on facebook, twitter and google+.

Today I was watching a facebook page of  Laughing colors I collected top 15 message from it and I believe all you like this.

1. Parent and Referee Message on Whatsapp and Facebook



2. True Love, friendship and relative is only for lucky people




3. Cute Answer by little Girls



4. Dedicated to All Girlfriends




5. Teacher and Kids





6. Motivational Good Morning message




7. Conversion between Judge and Husband




8. Two Well Known Problems of Girls 



9. Impact of Movies on Kids



10 - Lovers Sitting in a Park



11 - Best message for Friends



12 - Equations of Marriage




13 - Long Gap between Marriage and Engagement



14 - Every boys Wish for Life Partner




15 - Situation arise when Two Ladies Fighting to Seat on Bus



Friday, January 23, 2015

Review of Tata Zest XMS Petrol - After Driving 5000 KM

I was looking to buy a car and I have checked several time on carwale, compared swift, amaze, grand i 10, etios and more.  When I was checking On road price the price was getting little high as my on road budget was around 6 Lakh, and I was missing some feature like alloy wheel, airbags, abs.

When Tata Zest Launched - I got everything I was willing to have in my Car and the best things was that I was getting all these feature by paying less money compared to top compact sedan leaders in India.

Tata Zest XMS White Color

And In my case Zest was the first car that I had driven, and I had bought after taking first test drive.

Now I had completed driving 5000+ KM  and I am comfortable to give the performance, mileage and customer experience review.

Dealer Where I purchased tata Zest in Surat

I had purchased Zest XMS (Petrol) From Shreeji Automart, Surat and they had provided me on time. The guidance Given from the salesmen Mr. Dinesh during test drive was quite impressed me, and I have switched from XM to XMS model.

Exterior of Tata Zest

Exterior is Amazing, you cant complain it, Front view, side view looks modern, Almost a complete package from front, Alloy wheels gives some modern looks and I am sure it will not allow me to think for new car in next few years.

Interior (Features, Space & Comfort) on Tata Zest XMS Petrol

Space, comfort on zest is outstanding, just i was missing Rare AC, but At this price segment I have no complain. Music system by harmen is just outstanding, Speakers are performing beyond expectations, still I was thinking to add 2 more at boot. Speedometer, Steering and seats are very comfortable.

3 big People comfortably seat at back seat, and 4 people can also be adjusted for short trip.

Engine Performance, Fuel Economy and Gearbox of Tata Zest

I had completed 5000 Km and completed first free services. Engine is performing well, We can drive easily around 120 KM Speed on highway - at average of 16KM/l

Gear box is very smooth

When we drive  around 70 to 90 Speed in Eco Mode - average is Coming under 19

When we drive  around 70 to 90 Speed in City Mode - average is Coming under 17

When we drive  sports mode (Speed above 120) - average is Coming  15 to 16

I had attached proof of the average I received. I had crossed 332 KM in 5 hours - Including highway and Surat City Traffic. I measure this from Dahod to Adajan, Surat trip.

Tata zest mileage test


I have also made a complain of average but when service manager drive my car around 20 KM with AC OFF, My average was coming 22+ on ECO and 19 on Sports mode - We have tracked this on average indicators.

Ride Quality & Handling Quality With Speed Test of Tata Zest

Fantastic car when it comes to handling, Brakes are Nice as I have ABS, Used on first driving and car remain stable even on placing high speed brakes. Steering remain stable.

Final Words on Tata Zest XMS

Not last but, I can say a best car come for me at a right time. Enjoying long drives. And I feel proud owner of the Tata zest.

Staff and Service Manager at Surat Shreeji auto mart are very supportive. Also I am happy that tata motors itself is checking all the improvements. In last 3 months I had provided almost 7 Feedback to them.


Areas of improvement  in tata zest

Door Noise can be improved but still no complain, Other things I didn't noticed, As may be its my first car it fulfill all my needs.

Monday, January 5, 2015

Social Media Marketing Monitoring tools - List of Best Free & Paid SMM Tools

Social Media is very effective when you track all your activities. Its very tough to see all activities on private sites, so you need to have knowledge of some free and paid tools that can effectively monitor all your work on social media sites like facebook, twitter, google+, instagram, pinterest.
Social media marketing


I was search for tool that can track track all my activities on social media, I found an interesting infographics on social media free and paid monitoring tools. 


Here is the detail KISSmetrics Infographics

Social Media Monitoring ToolsKISSmetrics Web Analytics
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