Google Ads for stores
eCommerce Google Ads
Shopping, Search and Performance Max built around product economics, Merchant Center health, conversion value and what the business can actually afford to pay for a sale.
Google Ads for eCommerce →Independent eCommerce performance marketing consultant
eCommerce Performance Marketing Consultant for Google Ads, Meta Ads & SEO
I'm Vijay Bhabhor, an independent eCommerce performance marketing consultant. I work directly with online stores and growth-focused businesses across Google Ads, Meta Ads and SEO, with a focus on profitable customer acquisition, reliable conversion measurement and organic growth.
I'm based in Surat, India and work with businesses in India, the US, UK, Canada and Australia. There is no account-management layer between strategy and execution: the person making the decisions is the person you speak to about them.
17+
years in digital marketing
100+
brands and projects
5
markets: India, US, UK, Canada, Australia
Vijay Bhabhor specialises in eCommerce Google Ads, Meta Ads, eCommerce SEO and conversion measurement, with hands-on experience across Shopify, WooCommerce and custom stores.
eCommerce specialisation
eCommerce Growth Across Google Ads, Meta Ads & SEO
eCommerce is my strongest area because paid media, product data, analytics and organic search all meet on the same catalogue. A campaign can look healthy while a feed is wrong, tracking is overstating revenue, or the products receiving most spend are the least profitable.
Meta for stores
eCommerce Meta Ads
Prospecting, retargeting, catalogue advertising and measurement built around creative, product demand and the signals Meta receives from the store.
Meta Ads for eCommerce →Organic growth
eCommerce SEO
Category, product and technical SEO for stores where filters, variants, product lifecycle, internal linking and indexation determine how much of the catalogue Google can usefully find.
eCommerce SEO →Product data is one of the most important shared assets in eCommerce. Clean titles, identifiers, prices, availability and landing pages can support Google Shopping, Performance Max and Meta catalogue advertising, even though each platform may use a different feed or integration method.
Automated bidding can also favour products that convert easily without knowing which items leave the business with the best margin. That is why I look beyond account-wide ROAS and connect campaign decisions to product-level revenue, margin, returns, stock and customer value where the data is available.
Platforms & systems
Categories worked in
Core services
Three Ways I Help Businesses Acquire and Keep Demand
The right channel depends on where demand already exists, how well your store converts it and what is worth building for the long term. A business does not become stronger simply by running more channels at once.
Selected experience
What the Work Has Looked Like in Real Accounts
Experience is useful when it improves judgement. The examples below come from different starting points, platforms and markets, so they are evidence of work completed rather than promises of what another account will achieve.
Saree D2C · Shopify
Surat, India · SEO
Rebuilt category structure around customer search behaviour instead of internal stock naming, then improved product-level technical signals across the catalogue.
₹0 → ₹4.2L
Home décor · WooCommerce
India · Meta Ads
Built the catalogue advertising setup, separated prospecting from retargeting and planned acquisition around the business's festival demand rather than treating every month as equal.
₹8L → ₹35L
Electronics · custom platform
India · SEO + Google Ads
Resolved technical catalogue issues, aligned Merchant Center product data with the website and worked through a large product-page estate that had depended heavily on Shopping traffic.
62% less ad spend
Beauty D2C · Shopify
United Kingdom · white-label
Took over paid social delivery for a UK agency under its brand, beginning with catalogue and conversion-tracking work before restructuring campaign management.
2.1× → 3.8×
These are individual outcomes from particular starting points, not averages or guarantees. Results depend on product, market, margin, existing demand, website quality, competition, platform history and the accuracy of the underlying measurement.
How I think about growth
The Work Starts With the Business, Not the Ad Platform
A campaign can report a strong return and still lose money once margin, shipping and returns are included. An SEO programme can grow traffic without growing orders. The useful question is not whether a platform metric improved, but whether the business improved for the right reason.
I therefore look at acquisition alongside conversion tracking, product economics, customer value and the offer itself before deciding what deserves optimisation or more budget.
Business economics first
ROAS, acquisition cost and conversion rate matter, but they are interpreted alongside margin, returns, customer value and stock rather than in isolation.
Measurement before optimisation
Automated systems optimise towards the conversion signals they receive. When those signals are wrong, more automation can scale the error rather than fix it.
Direct specialist involvement
You work with the person responsible for the strategy and the account. That limits capacity, but it removes the hand-off between diagnosis and execution.
Who I work with
eCommerce First, With Selected Consulting and Agency Work
Most of my work is with eCommerce and D2C businesses. I also support in-house teams and agencies when they need senior paid media, SEO or measurement input without adding another management layer.
eCommerce & D2C brands
Stores that need acquisition, tracking and organic discovery connected to the same catalogue and commercial goals.
Growth-focused businesses
Businesses already investing in marketing and trying to understand why spend, leads, revenue or measurement has moved in the wrong direction.
Diagnose a problem →In-house marketing teams
Teams that need an audit, second opinion or senior guidance while keeping day-to-day execution internally.
Consulting support →Agencies
Agencies that retain the client relationship and need experienced Google Ads delivery behind their own brand.
White-label delivery →How I work
From Diagnosis to Execution Without Unnecessary Layers
The sequence matters because poor measurement or a misunderstood business model can invalidate everything that comes after it.
Understand
Business model, customer journey, products, margins, goals, markets and the current acquisition setup.
Diagnose
Accounts, tracking, Merchant Center where relevant, campaigns, organic visibility and the conversion path.
Prioritise
Identify the few changes most likely to affect revenue, acquisition cost, lead quality or search visibility.
Execute
Implement the agreed work directly or specify it clearly for your development and marketing teams.
Measure & improve
Compare outcomes with the business measures agreed at the start and change the plan when the evidence changes.
Research & practical guides
Recent eCommerce Marketing Insights
I write about problems that appear in real stores and ad accounts: crawl control, product feeds, campaign structure, tracking and the points where paid media and SEO depend on the same product data.
eCommerce Faceted Navigation SEO
How to let shoppers use filters without turning every brand, colour, size and price combination into a low-value Google page.
Read SEO guide →Performance Max vs Standard Shopping
How the two campaign types differ for eCommerce and when control, product structure and available conversion data should influence the choice.
Read Google Ads guide →Meta Pixel & Conversions API for eCommerce
How browser and server events work together, where IDs and deduplication go wrong, and what an eCommerce store should verify.
Read Meta Ads guide →About Vijay
Independent by Design, Hands-On by Choice
I started in digital marketing more than seventeen years ago and have worked in paid search since 2009. Over that time the platforms changed from manual keyword-heavy systems to far more automated advertising, while the basic business questions stayed surprisingly similar.
I chose the independent consultant model because most of the value in this work sits in the judgement calls: what is actually limiting growth, whether conversion data can be trusted, and which change deserves the next unit of budget or development time. Keeping diagnosis and execution with the same person reduces how much of that thinking gets lost in hand-offs.
I'm based in Surat, Gujarat. Most work is remote, including accounts outside India, while local businesses can meet in person when that is useful.
Quick facts
- Role
- Independent eCommerce performance marketing consultant
- Specialisms
- Google Ads, Meta Ads, eCommerce SEO, conversion measurement
- Based in
- Surat, Gujarat, India
- Markets
- India, United States, United Kingdom, Canada, Australia
- Paid search experience
- Since 2009
Common questions
Before You Get in Touch
What does Vijay Bhabhor specialise in?
I specialise in Google Ads, Meta Ads and SEO, with the deepest experience in eCommerce and D2C. A large part of the work also involves conversion tracking, Merchant Center and measurement because campaign decisions are only as useful as the data behind them.
Do I work directly with Vijay?
Yes. I do not hand ongoing strategy to an account manager or junior delivery team. The trade-off is capacity: I take on fewer clients than a larger agency can.
What types of eCommerce businesses do you work with?
I have worked across fashion, ethnic wear, beauty, home and lifestyle, jewellery, health and wellness, electronics and other catalogue-based businesses, on Shopify, WooCommerce and custom platforms.
Do you work with businesses outside India?
Yes. I work remotely with businesses and agencies serving the United States, United Kingdom, Canada and Australia as well as India. Targets and campaign decisions are set around the market being served rather than copied from one country to another.
Can you work alongside our existing team or agency?
Yes. That can mean managing one channel, auditing an account another team runs, advising on measurement, or delivering Google Ads white-label for an agency. Responsibilities need to be clear so one team is not unknowingly optimising against another team's changes.
Do you manage Google Ads, Meta Ads and SEO together?
Only when it makes strategic sense. A store with a tracking or conversion problem does not automatically benefit from adding another acquisition channel. In eCommerce the three areas often connect through the same products, landing pages and catalogue data, but the priority still depends on the business.
Can I start with an audit or consultation?
Yes. Starting with an audit or consultation is often the best way to identify the real constraint before committing to ongoing management.
Do you guarantee rankings or ROAS?
No. Rankings, auction costs and business results depend on factors no consultant fully controls. I can commit to clear priorities, accurate reporting, direct communication and decisions that can be explained from the available evidence.
Let's talk
Need a Clearer Plan for eCommerce Growth?
Tell me what you sell, where you are trying to grow and what is currently getting in the way. If I can help, I'll explain where I would start. If another route makes more sense, I'll say that too.
- Direct communication
- No obligation
- Clear scope before engagement