Senior Strategy, Kept Close to the Work

VijayBhabhor is a founder-led performance marketing agency focused on Google Ads, Meta Ads, SEO and conversion measurement. The work begins with the business problem, not a channel checklist.

Vijay Bhabhor, founder and strategy lead at VijayBhabhor
Vijay BhabhorFounder & strategy lead

Performance marketing works best when channel decisions remain connected to customer intent, conversion quality and business economics.

01

Built Around Better Acquisition Decisions

Businesses rarely need more activity for its own sake. They need to understand which demand is worth pursuing, where acquisition is losing efficiency and whether the measurement can be trusted.

That is why paid media, organic search, landing experiences and conversion data are considered together. Each channel has a distinct role, but the commercial outcome belongs to one connected system.

02

Founder-Led Without Becoming Founder-Dependent

Vijay Bhabhor remains involved in strategy, account diagnosis and performance direction. Important recommendations stay connected to the evidence behind them and to the business decision they are meant to improve.

Execution is organised around the required channel and measurement work. The aim is a clear operating system: defined responsibilities, documented changes and accounts that remain under the client’s ownership.

From Search Marketing to Connected Acquisition

The platforms changed. The responsibility stayed the same: understand what customers are trying to do, build a useful path and measure the outcome honestly.

  1. 2009

    The work begins

    Vijay started working in digital marketing across search and paid acquisition.

  2. Search

    SEO and paid intent

    Experience expanded across organic visibility, paid search, landing pages and the queries behind customer demand.

  3. Commerce

    Ecommerce and measurement

    Product feeds, shopping campaigns, analytics and conversion tracking made business economics central to channel decisions.

  4. Today

    Connected performance marketing

    VijayBhabhor brings Google Ads, Meta Ads, SEO and measurement together around revenue or qualified-lead outcomes.

Four Disciplines, One Acquisition System

Each discipline keeps its own craft and controls. Strategy connects them where the evidence supports it.

01

Google Ads

Capture existing demand through Search, Shopping, Performance Max and specialist campaign work.

Explore Google Ads
02

Meta Ads

Create and develop demand through paid social, creative learning and reliable conversion feedback.

Explore Meta Ads
03

SEO

Build organic visibility around accessible, useful pages that match commercial search intent.

Explore SEO
04

Measurement

Connect platform signals with purchases, qualified enquiries and the records the business trusts.

Explore Measurement

Operating Principles

These principles shape audits, ongoing management and strategic advisory alike.

01

Diagnose before prescribing

Review the account, website, funnel and measurement before deciding which work deserves priority.

02

Business outcomes over platform optics

Clicks and impressions help explain performance; revenue, acquisition cost and qualified leads determine whether it matters.

03

Client ownership stays intact

Advertising and analytics accounts remain under the client’s business ownership while access enables the work.

04

Document the reason for change

Major changes should have a clear hypothesis, an accountable owner and a way to evaluate the result.

05

Use channels to inform each other

Search terms, creative response, organic queries and conversion data can improve decisions beyond the channel that produced them.

06

Be explicit about uncertainty

Attribution limits, incomplete sales feedback and changing demand should be surfaced rather than hidden behind a dashboard.

Designed for Teams Making Real Investment Decisions

The right engagement depends on who owns execution, which evidence is available and what decision needs to be made next.

Ecommerce and D2C

For teams connecting advertising with product economics, catalogue quality and revenue measurement.

Lead-generation businesses

For businesses that need to move beyond form volume toward qualified enquiries and sales feedback.

In-house marketing teams

For teams that can execute but want senior diagnosis, a second opinion or clearer channel direction.

Businesses with an existing agency

For decision-makers who need an independent review without immediately replacing the current operating team.

Bring the Account, Website or Acquisition Question You Need to Resolve

Share what is already running, what changed and which business outcome matters. We can decide whether an audit, management or consulting is the useful next step.

Contact VijayBhabhor

What would you like your marketing to do better?

Share your website, the work already underway and the problem you want help with. We can discuss whether management, an audit or consulting fits the situation.

Discuss your requirements