VijayBhabhor manages Google Ads as an ongoing customer-acquisition programme. We connect campaign strategy, conversion measurement, search demand, product data and budget decisions around the leads or sales your business needs.
For businesses investing ₹3 lakh or more each month, our agency management provides a clear operating plan: what needs attention, what will change, why it matters and how the outcome will be reviewed. Your account stays yours, with media paid directly to Google and a separate fixed monthly management fee.
Choose the priority closest to your business. Each changes the evidence we review and the decision that follows. These are management scenarios, not live account results.
The business signal
Review search intent, the ad promise, form or call behaviour and sales feedback together.
Choose whether the next action belongs in the campaign, qualification process or destination.
Fixed monthly management fees for businesses investing at least ₹3 lakh per month in Google Ads. Choose the band that matches your advertising spend; the fee is separate from media spend.
01 / Starter
₹3 lakh monthly ad spend
Establish a disciplined account with clear goals, reliable measurement and recurring optimisation.
02 / Growth
Above ₹3 lakh to ₹5 lakh monthly ad spend
Coordinate a broader acquisition programme as budgets, campaign opportunities and measurement needs grow.
03 / Scale
Above ₹5 lakh monthly ad spend
Maintain commercial control as spend increases, with a flat management fee rather than a percentage of media.
All plans include the core management process. Campaign selection and implementation responsibilities are agreed around your business. A higher tier does not mean every campaign format should run.
Find your management plan
Enter media spend only. Minimum monthly ad spend: ₹3 lakh.
Starter management
₹25,000 / monthBefore applicable taxes. Media is paid directly to Google. Additional separately scoped work is not included in this calculation.
Discuss the Starter plan ↗Advertising spend is paid directly to Google. Management fees are billed separately, with applicable GST. Creative production, website development and additional technical integrations are scoped separately. Month-to-month engagement with 30 days notice to stop.
Hiring a Google Ads management agency should give you a coordinated operating process, not a collection of campaign edits. Strategy, measurement, implementation and reporting need to answer the same commercial question: is this spend creating the kind of business we want?
The commercial goal is agreed before any campaign setting is chosen, so campaign work has a defined purpose to answer to.
Campaign types, structure and budget allocation are planned together as one account, not assembled as separate unrelated projects.
Conversion data is checked before it is used to justify a change. Optimisation built on unreliable signals repeats the same mistake faster.
Changes follow a documented process: a rationale, an implementation and a review. Each intervention has a purpose beyond keeping the account busy.
Review is ongoing rather than confined to a monthly report. Evidence that a target is being missed does not wait a month to surface.
Reporting connects platform activity to revenue, qualified leads or another outcome the business recognises as real, not to clicks or impressions alone.
Our management covers the recurring decisions and implementation needed to run the account, from the commercial plan and conversion setup to campaign control, testing and reporting. The workstreams below explain what happens inside the service and where your team’s inputs are needed.
We start with your commercial priorities: the products or services you want to sell, the customers worth acquiring, target markets and the cost your margins or sales process can support. Existing campaign results are read alongside those constraints, not treated as the strategy itself.
You receive an account plan that identifies priority campaigns, conversion goals, budget allocation and the main dependencies. New opportunities are considered against their role in acquisition rather than added simply because another campaign type is available.
A fragmented account can hide the relationship between intent, budget and results. We review whether campaign boundaries reflect genuinely different offers, markets or business goals, then preserve useful history and rebuild only where the structure is obstructing the work.
Setup covers campaign objectives, targeting, ads, assets, destinations and agreed exclusions. Before launch, we check the conversion actions and the customer journey so a technically active campaign is also ready to be judged commercially.
Keyword lists are only a starting point. The useful question is what a person is trying to buy or solve, and whether the advertisement and landing page can satisfy that need. We review actual queries, match behaviour, offer relevance and lead or sales feedback together.
Commercial searches, comparison queries, brand demand and research intent may need different treatment. The account should show where new-customer demand is being captured and where existing demand is being recovered.
Shopping performance begins with product eligibility and useful catalogue information. We review Merchant Center issues, product titles and attributes, price and availability consistency, destinations and the products receiving budget. A feed problem should not be mistaken for weak bidding.
Product groups are reviewed in the context of demand and available economics. When supplied, stock, margin, returns and customer mix help decide which products deserve more attention. Catalogue changes and store-side fixes require coordination with your team.
Performance Max needs a clear commercial purpose within the account. We review its conversion goals, asset groups, product coverage where relevant, audience inputs and available reporting, then assess the contribution alongside Search and other campaign activity.
Automation does not remove the need to question the inputs. Weak measurement, undifferentiated assets or an unsuitable destination should be investigated before a higher budget is treated as the solution. Changes are evaluated with conversion delay and recent account history in view.
We check what counts as a conversion before using it to guide bids or budgets. That includes the action itself, duplicate events, transaction values, form and call tracking, and the distinction between an initial enquiry and a later qualified opportunity.
Google Ads, GA4, Tag Manager and business records each show part of the picture. Technical implementation is agreed around your platform, consent requirements and developer access; CRM or offline outcome feedback is used where the necessary information is available.
Budgets are allocated according to business priorities and evidence of useful outcomes. A campaign should not receive more spend simply because it can spend more. We consider conversion quality, acquisition cost, customer value, seasonality and the capacity to handle additional demand.
Bid targets are reviewed with conversion delay and the amount of reliable data available. When performance changes, we distinguish delivery-cost changes from conversion-rate or value changes before deciding whether the next step is a bid adjustment, a page improvement or a different campaign test.
Search-term control is recurring work. We look for irrelevant demand, unsuitable customer intent and patterns that do not belong in the offer, then manage negative keywords and other appropriate exclusions without blocking useful searches indiscriminately.
Decisions depend on context. A query with no recorded sale may still be relevant in a long buying cycle, while an inexpensive conversion may be a poor lead. Your sales feedback helps separate those situations.
Ad copy and assets should help a buyer understand the offer, its fit and the next action. We review messages, supporting assets and destination consistency, then develop test directions based on customer objections and performance evidence.
We can work with your internal or external creative team using briefs and feedback. Design, photography, video production and website redevelopment are not unlimited inclusions; the supply and approval of assets are agreed before a test is scheduled.
Reporting should explain the decision, not just reproduce the dashboard. We connect spend, conversion quality and business outcomes, separate useful context such as brand demand, and explain the effect of tracking gaps, attribution differences or sales delays.
Weekly written updates record important changes and next actions. A monthly strategy discussion puts those decisions in context, with Looker Studio visibility where applicable and broader direction reviews when appropriate.
We choose campaign types for the demand, offer and conversion objective. Search, Shopping and broader discovery campaigns should have clear roles and be judged against the outcomes they can reasonably support.
Capturing existing demand: keyword and match-type strategy, search-term control and the ad-to-landing-page relationship.
Explore Google Search Ads ↗Product-led campaigns built on catalogue data: Merchant Center setup, feed quality and product-group structure.
Explore Google Shopping Ads ↗Goal-based campaigns across Google’s inventory, managed through the signals and assets that determine what automation actually does.
Explore Performance Max ↗Visual and video formats that create interest ahead of active search, for offers people are not yet searching for.
Explore Demand Gen campaigns ↗Video reach and consideration campaigns, measured against the objective the format actually supports.
Explore YouTube Ads ↗Re-engagement and visual reach campaigns, scoped and measured separately from demand-capture activity.
Explore Display and remarketing ↗Twelve patterns worth investigating in an underperforming account. They are starting points for diagnosis, not a description of any specific account before it has been reviewed.
Signal to investigate
Reported conversions do not reconcile with orders or enquiries received.
Bidding optimises toward a signal that does not represent real value.
Audit conversion actions, values and duplication before trusting any reported result.
Explore an account audit ↗A product purchase and a qualified sales opportunity need different inputs. Select the model to see how campaign management connects to the business beyond the first conversion.
Catalogue → Customer → Margin
An ecommerce account can report strong revenue while concentrating spend on returning customers, low-margin products or orders that are later cancelled. We review Shopping, Performance Max, Search and remarketing against the catalogue and the economics supplied by the business.
Product eligibility, feed accuracy, stock and price changes are part of the management conversation. Where reliable order data is available, new-customer acquisition, average order value and returns provide context for platform ROAS. The objective is a defensible budget decision, not a better-looking blended number.
Explore ecommerce Google Ads management ↗Your stock, margin and order feedback help determine where campaign spend belongs.
Transactions are measurable and product-led campaigns can advertise the full catalogue, provided feed data is accurate. Review product eligibility, customer mix and contribution before expanding catalogue spend.
Longer sales cycles and multiple decision-makers mean form fills alone are a weak proxy for a good lead. Connect valuable enquiries to pipeline feedback; allow for qualification and a longer sales cycle.
Lead quality, not lead volume, is the variable that determines whether the account is actually working. Agree a usable definition of qualified demand, then improve the query and conversion signal against it.
Geography and service-area accuracy do much of the qualifying work before a campaign setting does. Align service areas, opening hours and enquiry handling with the actual capacity to serve customers.
Location-level performance needs to be visible separately, or a strong location can hide a weak one. Compare conversion quality and budget needs by location without assuming every branch has the same economics.
Automated bidding cannot be judged fairly when the conversion signal it optimises toward is incomplete or wrong. Before a reported result is used to make a decision, we check what the conversion action represents, how it is recorded and whether it reflects an outcome the business actually values.
That review spans Google Ads conversion actions, GA4 and Google Tag Manager configuration, enhanced conversions where eligible, ecommerce revenue and transaction data, lead and phone-call tracking, and offline conversion imports where a sale or qualification happens later.
Google Ads and GA4 will rarely show identical totals, and neither number needs to be forced to match the other to be useful. What matters is knowing which number answers which question, and reconciling both against the business’s own order or enquiry records for a fixed period.
Define the purchase, call, enquiry or qualified outcome.
Check that the intended event is recorded once with usable data.
Review which actions guide campaign optimisation.
Compare the report with order or lead outcomes over a suitable period.
An existing account is reviewed before it is changed. Useful campaigns are not rebuilt just to demonstrate that management has changed hands.
We begin with manager access, billing and ownership checks, then review recent changes and a meaningful period of account history. The initial plan distinguishes measurement repairs, urgent spend risks, promising campaigns to preserve and structural changes that need a controlled rollout.
Your business retains account ownership and appropriate access. We agree who approves budget changes, supplies assets and implements website or CRM work before the handover is complete. The aim is continuity with better decisions, rather than deleting useful history to make the account look new.
The handover review
Keep proven campaign history, valuable search coverage and working measurement while investigating the actual constraint. Changes should earn their place in the plan.
Prioritise incorrect conversion goals, avoidable spend risks, unsuitable traffic or broken product eligibility before expanding the account.
Restructure where campaign boundaries or objectives obstruct useful control. Agree the rationale, sequence and review window before making material changes.
The first 90 days establish measurement, operating discipline and a useful testing history. These are planning stages, not guaranteed results by a deadline. Access, development work, conversion volume and sales cycles can change the order.
Days 1–30
Understand the business and establish whether the account can be measured reliably. Review current campaigns, conversion actions, search terms, feed health and the customer journey. Preserve campaigns that are doing useful work while addressing clear waste or measurement risks.
Depends on: Access to the account, analytics and relevant order or lead feedback.
Areas of focus
Weekly reviews and written updates keep the work visible. A monthly strategy discussion connects those actions to business priorities, with Looker Studio visibility where applicable. The report should explain what changed, why it changed and what decision is due.
Ecommerce
Which campaigns and products deserve the next allocation of budget?
Lead generation
Which intent, message or conversion signal should we improve?
Account direction
Should the account scale, stay stable or resolve a specific constraint?
Hiring account management does not require giving up control of the account.
The Google Ads account and its history remain the client’s, including for an existing account under transition.
Appropriate administrator access is retained by the business alongside the access granted for management.
Media spend is paid directly to Google through the client’s own billing; the management fee is separate and visible.
Material account changes are recorded with a reason, so the history of decisions stays legible.
Reporting access is not the only route to the account’s own data.
Conversion data, audience lists and account history stay with the account, not with the management relationship.
Tracking configuration is documented so it remains usable if the management relationship changes.
Management covers the agreed advertising work. Some improvements depend on creative production, website changes or sales operations outside Google Ads. Those dependencies should be visible in the plan, with an owner and a realistic implementation path.
Demand, competition, the offer and the website all affect outcomes beyond what account management controls.
Ad copy and creative direction do not automatically include unlimited photography, video or design production unless separately scoped.
Landing-page recommendations are not an unlimited rebuild or ongoing development commitment unless agreed.
Search engine optimisation is a separate discipline from Google Ads management, not bundled into it by default.
Media spend is paid directly to Google and is never included inside the management fee.
Browse by topic or search a question. Pricing, responsibilities and ownership are explained together so you can evaluate the engagement before getting in touch.
22 answers
Ownership & onboarding
A Google Ads management agency takes ongoing responsibility for account strategy, campaign setup, conversion tracking, bidding and budget decisions, and performance reporting. The work continues after launch and is judged against business outcomes, not platform activity alone.
Scope & campaigns
Management covers account strategy, campaign setup and restructuring, keyword and search-intent management, Shopping and Merchant Center management, Performance Max management, conversion tracking, bidding and budget optimisation, search-term and negative-keyword management, creative optimisation, and reporting.
Plans & fees
Starter costs ₹25,000 per month at ₹3 lakh monthly ad spend. Growth costs ₹35,000 per month for spend above ₹3 lakh through ₹5 lakh. Scale is a flat ₹50,000 per month above ₹5 lakh. The minimum monthly ad spend is ₹3 lakh. Advertising spend and applicable GST are separate from the management fee.
Measurement & performance
Management follows a weekly review cadence, with additional attention when an account issue or meaningful change requires action. Some campaigns need intervention; others need stable conditions and time for evidence to accumulate. A weekly review does not require a weekly edit to every campaign. Timing depends on conversion delay, recent changes and available data.
Ownership & onboarding
Yes. A takeover begins with an audit of access, conversion tracking, historical performance, campaign structure and current spend allocation, before deciding what to preserve, what to repair and what genuinely needs rebuilding.
Ownership & onboarding
The client’s business owns the account, its data and its history at every stage, including during a takeover. Management access is granted for the agreed work; it does not transfer ownership or billing control.
Scope & campaigns
Yes. Performance Max management covers the conversion goals, asset groups, audience signals and product data fed into the campaign, plus ongoing review of channel and asset reporting to judge whether automation is delivering a useful result.
Scope & campaigns
Yes. Shopping management covers Merchant Center health, product-feed quality, product-group structure and campaign priority, since Shopping campaigns can only perform as well as the product data behind them.
Scope & campaigns
Yes. Ecommerce management connects Shopping, Performance Max and remarketing activity to revenue, ROAS and margin, and reviews product-level performance rather than judging the account on a single blended average.
Scope & campaigns
Yes. Lead-generation management establishes what counts as a qualified enquiry and reviews campaign performance against that definition. Where reliable downstream data is available, cost per qualified lead and sales feedback help explain whether lower initial CPL is producing better business. The required data and implementation responsibilities are agreed during onboarding.
Measurement & performance
Yes. Conversion-tracking work covers Google Ads conversion actions, GA4 and Google Tag Manager configuration, enhanced conversions where eligible, and offline conversion imports, verified against real orders or enquiries rather than assumed correct.
Measurement & performance
Performance is measured against metrics chosen for the business model: revenue and ROAS with customer and margin context for ecommerce, or qualified-lead cost and lead-to-sale rate for lead generation. Platform reporting is compared with the client’s own order or enquiry records over an appropriate period.
Measurement & performance
There is no fixed timeline. Campaigns need enough conversion volume for a change to be judged reliably, and that volume depends on budget, demand and how often customers buy. A short sales cycle can show results in weeks; a longer one cannot.
Measurement & performance
No responsible agency can guarantee ROAS or lead volume, because outcomes depend on demand, competition, pricing and the website, none of which sit inside the advertising account alone. A specific guaranteed number should be treated as a red flag.
Ownership & onboarding
A workable start needs the current website, monthly advertising spend, active campaign types, target markets and the main concern driving the enquiry. We also establish whether tracking, creative or development work is needed alongside account management and who will be responsible for it.
Plans & fees
These management plans start at ₹3 lakh in monthly Google Ads spend. At exactly ₹3 lakh, the Starter management fee is ₹25,000 per month. Budgets below that minimum do not fall within these published management packages.
Plans & fees
Exactly ₹3 lakh in monthly ad spend falls under Starter at ₹25,000 per month. Any spend above ₹3 lakh through exactly ₹5 lakh falls under Growth at ₹35,000 per month. Spend above ₹5 lakh falls under Scale at a flat ₹50,000 per month.
Plans & fees
No. The Scale management fee is a flat ₹50,000 per month for monthly ad spend above ₹5 lakh. It is not calculated as a percentage of the media budget. Campaign scope and implementation responsibilities are agreed before onboarding.
Plans & fees
No. Your business pays Google directly for media spend. VijayBhabhor’s management fee is billed separately, with applicable GST. This keeps the amount spent on advertising distinct from the cost of managing the account.
Ownership & onboarding
The management engagement is month-to-month, with 30 days notice to stop. That notice allows access, documentation and handover to be handled properly. Your account, data and campaign history remain with your business.
Ownership & onboarding
Management follows a weekly review cadence with written updates and a monthly strategy discussion. Looker Studio visibility is used where applicable. Changes follow the evidence; a weekly review does not mean every campaign needs a weekly edit.
Scope & campaigns
Management includes relevant copy, asset direction, testing feedback and landing-page recommendations. Full website redevelopment, unlimited design or video production and additional technical integrations are separately scoped. We agree what your team supplies and who implements each change before work starts.
Share your website, current monthly ad spend and the outcome you need to improve. We will review the account context, identify the right management band and define the work, responsibilities and measurement needed to start.
Minimum monthly ad spend ₹3 lakh. Management fees from ₹25,000/month, separate from media and applicable taxes.
Share your website, the work already underway and the problem you want help with. We can discuss whether management, an audit or consulting fits the situation.