Translate a business goal into campaign structure
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Google Ads Training in Surat: Learn Campaign Strategy, Tracking & Optimisation
Practical Google Ads training in Surat and online covering Search campaigns, keyword intent, conversion tracking, Shopping, Merchant Center, Performance Max, bidding and optimisation.
Choose it for the work you want to do.
- Students and freshers entering paid media
- Marketers adding search and shopping skills
- Freelancers who need an account workflow
- Business owners who want informed oversight
Leave with a method you can explain.
Research keywords and classify intent
Set up meaningful conversion measurement
Read performance and choose the next action
Learn in the order the work happens.
Each stage turns platform knowledge into an output you can review, improve and discuss.
Google Ads Fundamentals & Auction
Account hierarchy, goals, budgets, auction basics, quality and the economics behind a click.
Write a campaign decision brief.Keyword Research & Search Intent
Demand research, match types, negative keywords and separating discovery from high-intent searches.
Build a keyword and negatives map.Search Campaign Architecture
Campaign and ad-group structure, responsive search ads, assets, landing-page fit and naming.
Design a complete Search build.Conversion Tracking & Campaign Launch
Conversions, GTM and GA4 concepts, bidding readiness, quality checks and safe launch practice.
Create a launch and tracking checklist.Shopping Ads & Merchant Center
Product feeds, attributes, titles, diagnostics, Shopping structure and retail context.
Trace a product from feed to ad.Performance Max & Other Google Campaign Types
Performance Max, Display, YouTube, audiences and remarketing - what each can and cannot do.
Choose channels for a business scenario.Google Ads Optimisation & Diagnosis
Search terms, budgets, bids, conversion lag, waste, experiments and diagnosing weak results.
Produce an optimisation log.Reporting, Certification & Growth Planning
Business-focused reporting, stakeholder communication, certification preparation and a 90-day plan.
Present findings and priorities.Tools are taught in context.
You will understand why a tool is used, what its evidence can tell you and where its limits begin.
Google AdsKeyword PlannerMerchant CenterGoogle Tag Manager conceptsGoogle Analytics 4Looker Studio conceptsGoogle TrendsGoogle Skillshop
Portfolio outputs
- Business brief
- Keyword research map
- Search campaign architecture
- Ad and asset plan
- Tracking checklist
- Feed review
- Optimisation sheet
- 30/60/90-day roadmap
Practical training, without shortcut promises.
The course is for learners prepared to practise, ask questions and justify decisions. It does not promise employment, income, rankings or advertising results.
A certificate can document completion. Your portfolio and ability to reason through the work show what you can actually do.
Know before you enrol.
Do I need prior Google Ads experience?+
No. The programme begins with the business objective, account structure and auction. Comfort with spreadsheets and a willingness to practise will help.
How long is the Google Ads course?+
The programme is planned across 8 weeks with 16 live sessions - two 90-minute sessions per week. Confirm the next batch calendar before enrolment.
Does this include Shopping and Performance Max?+
Yes. The roadmap covers Search in depth and explains Shopping, Merchant Center, Performance Max, Display, YouTube and remarketing in their appropriate roles.
Will I receive Google certification?+
The course prepares you for Google Skillshop certification assessments. Certification is issued through Google’s own process and is not a guarantee of employment or campaign results.
What is the current course fee?+
Fees and batch dates can change, so the current amount and inclusions are provided on enquiry before you enrol.
Ask the useful questions before you choose.
Get the current fee, dates, format, seat availability and practical-work details in one conversation.
Discuss the next batch